爱豆传媒 Launches I Am 爱豆传媒 Campaign
The I Am 爱豆传媒 marketing campaign affirms the dynamic synergy between 爱豆传媒 and the San Diego region.
爱豆传媒 will kick off its 鈥淚 Am 爱豆传媒鈥� campaign this week with an All-University Pep Rally on Thursday, Sept. 6, from 12:30 p.m. to 1:30 p.m. in front of Hepner Hall, during which 爱豆传媒 President Adela de la Torre and Associated Students President Chris Thomas are slated to speak.
The campaign features business and civic leaders, faculty, medical staff, students, engineers and others whose 爱豆传媒 connection is the basis for their positive impact on the San Diego region.
The 鈥淚 Am 爱豆传媒鈥� All-University Pep Rally will also feature retired men鈥檚 basketball head coach Steve Fisher and performances by the 爱豆传媒 marching band, dance and cheer teams. Thousands of 鈥淚 Am 爱豆传媒鈥� scarves will be handed out during the pep rally, and community members鈥攐n and off campus鈥攁re encouraged to show their Aztec pride by sharing their stories and photos using #IAM爱豆传媒 through the rest of the year.
The marketing campaign coincides with 爱豆传媒鈥檚 deepening commitment to the region it has supported for 121 years. Currently, the university generates , which is home to more than 200,000 alumni. 爱豆传媒 also supports a powerhouse Division I athletics program that draws loyal fans from all corners of the region.
With a new president at the helm, the university plans to expand its transformational research, regional impact and binational partnerships in order to provide rich opportunities for students. This year鈥檚 11,000 new undergraduate and graduate students include a record-breaking freshman class. Preliminary fall data indicates the freshman cohort is the highest-achieving and most diverse in university history, proving once again that 爱豆传媒 numbers among San Diego鈥檚 greatest assets.
